Our Services
We currently provide two software services (to access these you first need to apply for a user account):
- VOSON System - web-based software for the collection and analysis of online network data; incorporates web mining, data visualisation, and social network analysis (SNA). screenshot
- VOSON Data Provider for NodeXL - a plugin for NodeXL (Network Overview, Discovery and Exploration for Excel), which is a template for Excel 2007. VOSON+NodeXL allows VOSON account holders to access VOSON System functionality (data collection and processing) from within NodeXL. screenshot
Our software services and related consulting services are used by:
- Marketers - Budgets continue to be redirected toward online brand building, advertising and demand creation. We provide quantitative analysis of online brand presence including hyperlink analysis and keyword/content analysis.
- Corporate strategists - Web data can be used to unobtrusively (and ethically) map and monitor business competitive positions, providing actionable strategic information on the competitive landscape in which your business operates.
- Opinion trackers - With the advent of social media, opinion leaders now exist in the blogosphere and in social networking sites, influencing politics and consumer behaviour. Our services enable you to identify, track and make sense of grassroots digital content most relevant to your organisation.
